Mobile app for backpackers travelling in Argentina
UX Research, Interviewing, UX Testing, UX Wireframing, UI Responsive Design, UX Prototyping
(Summary in English - part 1/5)
At the beginning of this project, there was no specific product required yet. The project consisted finding out how could we improve the experience of backpackers in Argentina through a digital solution. For that reason, deep research about the users was needed first.
First techniques implemented:
- Research map, including all the information about backpackers we could find on the internet, subsequently completed and iterated with new information coming from our interviewed users.
- Proper definition of our target.
- Interviews script writing, including categorized questions about various topics regarding backpacking trips.
- Interviewing
(part 2/5)
After the interviews, we passed to analysing all the results by:
- Transcribing the interviews
- Defining topics for the most frequent types of answers and using color coding.
- Analysing the transcripted information by highlighting the useful answers using the color coding chosen.
- Creating an Affinity Diagram, to re-group all the answers by user and by category.
- Keep iterating the Research map.
- Creating an Empathy Map, to define even more our model user and understand their characteristics and needs.
- Defining the main problem to solve from a User Point of View ([users] need a way to… because… ).
- Brainstorming about How might we solve that issue.
- Transcribing the interviews
- Defining topics for the most frequent types of answers and using color coding.
- Analysing the transcripted information by highlighting the useful answers using the color coding chosen.
- Creating an Affinity Diagram, to re-group all the answers by user and by category.
- Keep iterating the Research map.
- Creating an Empathy Map, to define even more our model user and understand their characteristics and needs.
- Defining the main problem to solve from a User Point of View ([users] need a way to… because… ).
- Brainstorming about How might we solve that issue.
- Definition of a specific solution (What is it? For what is it? For whom is it? How does it solve the problem?)
(part 3/5)
We continued working on the:
- Creation of the main Task Flow
- Creation of the UX Flows for the complete experience
- Design of the first UX Wireframes first in low and then medium fidelity.
- Creation of the digital interactive prototype for UX testings.
- Creation of the main Task Flow
- Creation of the UX Flows for the complete experience
- Design of the first UX Wireframes first in low and then medium fidelity.
- Creation of the digital interactive prototype for UX testings.
(part 4/5)
Further on, we developed:
- The UX Testing Script + tasks definition
- The UX Tests, with the interactive prototype with possible users.
- Analysis of the results of the UX Testings
- Iteration of the wireframes and interactions.
- The UX Testing Script + tasks definition
- The UX Tests, with the interactive prototype with possible users.
- Analysis of the results of the UX Testings
- Iteration of the wireframes and interactions.
(part 5/5)
Finally, we concluded with:
- More UX Testings
- More Iterations
- Defining next steps for the complete development of the app (as there was a deadline for the academic project that took 3 months).
- UI Design approach (only shown in some key wireframes, as this wasn’t the main purpose of the project).
- More UX Testings
- More Iterations
- Defining next steps for the complete development of the app (as there was a deadline for the academic project that took 3 months).
- UI Design approach (only shown in some key wireframes, as this wasn’t the main purpose of the project).
